Redstone Group and Curiel Srl had signed an agreement which have led to the foundation of Curiel Ltd.
Curiel Ltd will incorporate the brands and the archive of the historic fashion house. Raffaella and Gigliola Curiel will assure continuity to the values, vision and style of the four-generation-old family company.
Curiel S.P.A is the subsidiary company of Curiel Ltd. All the design, creation and production will be managed by Curiel S.P.A.
Redstone will provide its consolidated luxury markets expertise, brand management organization and financial capacity.
Redstone’s main objectives are to preserve and enhance the Italian creativity, craftsmanship and heritage which are unique to Curiel, and to develop the brand in Italy, China and on the international markets.
Curiel Ltd will focus on the haute couture segment, according to family tradition. It will valorize the archive and the classic styles. At the same time it will develop more contemporary collections with special attention to evening dresses.
The first Curiel Ltd’s haute couture showroom will be inaugurated in Milan Quadrilatero shortly. New Flagship boutiques will follow in Shanghai, New York, Paris and London, to develop the brand in Italy, and also in international markets.